Gerard Broussard will be presenting at the Programmatic TV Summit in New York City on June 24, 2019.
The fourth annual Broadcasting & Cable/Multichannel News Programmatic TV Summit, happening on June 24th at the Stewart Hotel New York. This event offers attendees a unique opportunity to gain […]
Programmatic TV is in its nascent stages, with many buys completed, in progress or on the books for the immediate future. And the ad industry is seemingly fixated on two milestones: 1) the future volume of programmatic ad transactions and 2) the speed of programmatic […]
The sell side can put their fears at rest and potentially improve inventory yield while making advertising more effective through richer, more precise targeting.
The TV Ad Seller’s Programmatic Trepidation
Many TV networks are taking a measured view of programmatic TV, one that weighs the efficiencies of […]
