About

Gerard Broussard is an advertising research advisor with a broad diversity of experience covering digital media, audience measurement, ROI modeling, media strategy and marketplace analysis. Gerard has been most recently active for many prominent clients in the areas of programmatic TV, addressable TV, online video ad viewability and impact of social/mobile TV.



Simulmedia Salon with Gerard Broussard – November 13, 2014

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Services

Advertising Impact

Advertising Impact

We’ll help you understand what works and what doesn’t…Read More

Audience Measurement

Audience Measurement

Methods for counting audience across platforms…Read More

Addressability

Addressability

Strategy and tactics for effective targeting in an addressable world…Read More

Media Strategy

Media Strategy

Guidance on dollar spend and communication levels by media platform…Read More

Specialties

Advanced TV

Advanced TV

Expertise in digital set top box measurement & reporting, including IPTV, Electronic Program Guide, etc. Read More

Digital

Digital

Nearly 20 years of online advertising experience…Read More

Programmatic TV

Programmatic TV

Advising on measurement, modeling and industry positioning…Read More

Big Data

Big Data

Experience with 3rd-party integrations and intimate familiarity with major firms in Big Data ecosystem…Read More

Clients