Specialties

Expertise in digital set top box measurement & reporting, including OTT (Over the Top), Electronic Program Guide, etc.

TV viewers are increasingly empowered with alternative ways to engage with their favorite programs and content. According to Gfk Research, nearly 20% of U.S. homes have either Google Chromecast, Apple TV or Roku OTT devices hooked up to their TVs, with a portion of these homes replacing pay TV services with OTT options. Let us help you interpret what these changes in viewing options mean for communicating with consumers.

Nearly 20 years of digital advertising experience. Expertise spans all digital channels including search, display, CPA, CPC, mobile, social media and behavioral targeting. We provide a valuable resource for planning and placement of digital/mobile and social media including effectiveness testing, ad viewability, allocation across digital channels and campaign reporting systems.

Advising on measurement, modeling and industry positioning.

Automation and advanced targeting . . . programmatic TV holds the promise of making the TV commercial transaction process more efficient for buyer and seller while enhancing the delivery of effective advertising targets. As a media buyer or seller, we can provide you guidance on how to get started in this exciting area in the TV space.

Stewardship of 3rd-party integrations and intimate familiarity with major firms in Big Data ecosystem.

In recent years the Marketing and Advertising industry has accelerated the integration of large data sets to provide richer insights for linking advertising and promotional efforts with consumer response. And the sheer volume and appearance of different types of data offer both opportunity and challenge for marketers to select the appropriate data sets and set up a scenario for measuring program or campaign impact. PMM can guide you through the process and help you to establish data partnerships based on experience and knowledge of the Big Data ecosystem.