Services

We’ll help you understand what works and what doesn’t

Media audience fragmentation and the growth of digital media platforms can be viewed as both an opportunity and challenge: finely targeted advertising is now more possible but measuring the impact of all the different platforms can be tricky. Let us help you. We can review historical advertising campaigns and tests and provide a fresh view. Or we can structure future tests to isolate the impact of core media elements in your advertising programs.

Methods for counting audience across platforms

Electronics breadcrumbs . . . that’s the trail consumers are leaving on phones, tablets and computers as they absorb their favorite content. The world of measurement has never been more complicated but never as ripe for following your target audience where ever they go.And now TV audience metrics have expanded with the availability of granular data extracted from millions of set top boxes. PMM can advise you on which audience measurement sources to use and how to extract consumer behavior insights for media decision making.

Strategy and tactics for effective targeting in an addressable world

Addressability in the TV world is finally becoming available at scale. The big question now is how to value addressable TV inventory compared to standard TV fare.Advertisers want effective target delivery and impact to exceed the premium paid for addressable inventory. On the flip side, TV sellers want to improve inventory yield by offering addressable commercials at higher cpms but fairly priced for advertisers. Whatever side of the negotiating table, we’ll help you to understand the addressable trade off and how to achieve pricing equilibrium.

Guidance on dollar spend and communication levels by media platform

With literally decades of experience advising advertising strategists on how to invest media dollars, we have what it takes to help build your media strategy. Our rich background in competitive and marketplace analysis, consumer insights, target segmentation, media mix allocation and performance measurement form a powerful combination for crystallizing effective strategies.