TVision

  TVision logo 2015 Client

clypd

Advising on development and implementation of audience ratings platform for TV programmatic transactions, including guidance on: use of audience measurement sources, data model development, 3rd party Big Data sources and marketplace feedback (2013-14)

council for research excellence

creAuthored “Big Data A Primer for Defining and Implementing Big Data in the Marketing and Advertising Industry” This document provides the following for getting started in Big Data: an industry definition, examples for deployment, steps for developing a strategy and insightful marketplace feedback from advertisers, media agencies and media companies. (October, 2014)

Kantar KMedia

Kentar MediaDeveloped cross media analysis from industry subject matter experts to inform product development (May, 2012)

Millward Brown Digital

Millward BrownProvide guidance and marketplace feedback for product development in the areas of TV advertising impact measurement, cross media and digital media planning. (2014)

Mobile Marketing Association

Mobile Marketing AssociationAuthored “Mobile Video Benchmark Study” an industry report providing key learning for mobile video advertising impact including the effects of ad size, ad format, ad frequency and skippable and non-skippable units. Six mobile publishers provided data for the analysis for video ads running on iOS vs. Android phone and tablet devices. (May, 2014)

Newspaper Association of America

Newspaper Association of AmericaProduced marketing collateral materials for demonstrating the value proposition for print and digital newspaper advertising opportunities to media agencies. (2013-14)

Undertone

UndertoneProvided general guidance and evaluation for several of Undertone’s audience measurement and ad effectiveness initiatives including video advertising, digital impact on retail sales, viewability, creative testing and advertising operation process. (2012-13)

Other Clients

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