Client Work

   Current client

Advising on development and implementation of audience ratings platform for TV programmatic transactions, including guidance on: use of audience measurement sources, data model development, 3rd party Big Data sources and marketplace feedback (2013-14)

Authored “Big Data A Primer for Defining and Implementing Big Data in the Marketing and Advertising Industry” This document provides the following for getting started in Big Data: an industry definition, examples for deployment, steps for developing a strategy and insightful marketplace feedback from advertisers, media agencies and media companies. (October, 2014)

Developed cross media analysis from industry subject matter experts to inform product development (May, 2012)

Provide guidance and marketplace feedback for product development in the areas of TV advertising impact measurement, cross media and digital media planning. (2014)

Authored “Mobile Video Benchmark Study” an industry report providing key learning for mobile video advertising impact including the effects of ad size, ad format, ad frequency and skippable and non-skippable units. Six mobile publishers provided data for the analysis for video ads running on iOS vs. Android phone and tablet devices. (May, 2014)

Produced marketing collateral materials for demonstrating the value proposition for print and digital newspaper advertising opportunities to media agencies. (2013-14)

Provided general guidance and evaluation for several of Undertone’s audience measurement and ad effectiveness initiatives including video advertising, digital impact on retail sales, viewability, creative testing and advertising operation process. (2012-13)