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Programmatic TV Summit

Gerard Broussard will be presenting at the Programmatic TV Summit in New York City on June 24, 2019.

The fourth annual Broadcasting & Cable/Multichannel News Programmatic TV Summit, happening on June 24th at the Stewart Hotel New York. This event offers attendees a unique opportunity to gain […]

By |June 20th, 2019|Programmatic TV|0 Comments
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A Primer on Automatic TV Buying

Executive Summary

Interest in automating the TV ad buying process is high, but it’s still early days for programmatic. This report covers the first steps to infuse automation in legacy TV transaction process systems to move the speed of TV buying closer to digital standards.

How […]

By |June 20th, 2019|Automatic TV Buying|0 Comments
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Advanced Targeting on TV 2019

Executive Summary
TV networks’ advanced targeting offerings will be part of the 2019-2020 TV upfront sales discussions. In the five
years since the first advanced TV targeting emerged, nearly every major TV network group has an offering.
Advanced targeting products have gained traction
among a moderate number of brand […]

By |June 14th, 2019|Advanced Targeting|0 Comments
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Television Update: Fall 2018

Executive Summary
Advanced TV advertising – including addressable, programmatic and over-the-top (OTT) – continues to gain traction. Changes in how TV is viewed and granular measurement are transforming the TV marketplace. Standardization of audience and performance measurement and reporting is a tall order for addressable TV, […]

By |June 14th, 2019|Advanced TV Advertising|0 Comments
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Television Update Spring 2018

Executive Summary
TV networks are offering a wide array of advanced TV targeting products as part of the 2018-2019 TV Upfront deal-making. How will these products bolster TV ad sales? Here’s what marketers should know about what’s happening with advanced TV targeting deals at the national […]

By |June 19th, 2018|Advanced Targeting|0 Comments
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Television Update H2 2017: Advanced TV’s Progress

Executive Summary
Advanced TV—which includes addressable, programmatic, and over-the-top (OTT)—continues to build momentum. The TV marketplace is better prepared to transact in a digital-like manner due to sophisticated targeting that is driven by data and automation.

There are many subsets of advanced TV, but what they […]

By |September 3rd, 2017|Advanced TV, Advanced TV Advertising|0 Comments
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Television Update Spring 2017: How TV Audience Measurement Must Change

Executive Summary
Nielsen’s audience measurement system—the gold standard for pricing TV ads—faces the challenge of capturing all sources of viewing data due to audience fragmentation and increased video consumption on connected and second-screen devices. New products on the horizon from Nielsen and others aim to close […]

By |July 12th, 2017|Advanced TV Advertising|0 Comments
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Television Update Winter 2016-2017

Executive Summary
For decades, TV advertising time has been valued and transacted on the basis of delivering the standard age and gender audience segments, such as adults ages 25 to 54. But richer, more descriptive advanced targets are emerging to form the basis for secondary audience […]

By |December 23rd, 2016|Uncategorized|0 Comments
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Television Update Fall 2016: Is the Surge in TV Ad Spending a Normal Shift or a Trend?

Executive Summary
The recent upswing in TV ad spending likely signifies a normal spend fluctuation buoyed by an increase in total ad expenditures, rather than a mass return to the first screen by advertisers. But time and improved TV-digital attribution measurement will help settle the matter […]

By |December 23rd, 2016|Uncategorized|0 Comments
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Television Update Q2 2016: Advanced TV’s Progress

Executive Summary
The emergence of advanced TV—including addressable, programmatic, over-the-top (OTT) and interactive TV (iTV)—signals a digital makeover of the first screen. Such developments will help advertisers achieve greater efficiency and effectiveness through sophisticated targeting, driven by data and automation.

– See more by clicking the image […]

By |December 23rd, 2016|Advanced TV Advertising|0 Comments
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