About Gerard Broussard

Gerard Broussard is an advertising research advisor with a broad diversity of experience covering digital media, audience measurement, ROI modeling, media strategy and marketplace analysis. Gerard has been most recently active in the areas of programmatic TV, addressable TV, online video ad viewability and impact of social/mobile TV. Gerard’s clients include many major names in social, mobile and search media as well as research/measurement firms. He has been a guest lecturer at Columbia University’s graduate business school. Gerard is active in many industry associations and served as Chairperson of the Advertising Research Foundation’s Online Media Council. Gerard earned both his B.B.A. and M.B.A. from Baruch College of the City University of New York.

A Primer for Defining and Implementing Big Data in the Marketing and Advertising Industry

By |October 23rd, 2014|

Prepared for the Council for Research Excellence by Gerard Broussard, Principal, Pre-Meditated Media
October 23, 2014
The practice of audience measurement and, more broadly, media research, is transforming rapidly. Not too many years ago we worked in a world where data were scarce and our capacity to […]

MBPT Spotlight: In 2015, the Programmatic TV Tipping Point Begins

By |October 16th, 2014|

Programmatic TV is in its nascent stages, with many buys completed, in progress or on the books for the immediate future. And the ad industry is seemingly fixated on two milestones: 1) the future volume of programmatic ad transactions and 2) the speed of programmatic […]

Test and Learn—Selling the Idea of Programmatic TV

By |August 20th, 2014|

The sell side can put their fears at rest and potentially improve inventory yield while making advertising more effective through richer, more precise targeting.

The TV Ad Seller’s Programmatic Trepidation

Many TV networks are taking a measured view of programmatic TV, one that weighs the efficiencies of […]