Gerard Broussard is an advertising research advisor with a broad diversity of experience covering digital media, audience measurement, ROI modeling, media strategy and marketplace analysis. Gerard has been most recently active in the areas of programmatic TV, addressable TV, online video ad viewability and impact of social/mobile TV. Gerard’s clients include many major names in social, mobile and search media as well as research/measurement firms. He has been a guest lecturer at Columbia University’s graduate business school. Gerard is active in many industry associations and served as Chairperson of the Advertising Research Foundation’s Online Media Council. Gerard earned both his B.B.A. and M.B.A. from Baruch College of the City University of New York.

Simulmedia Salon with Gerard Broussard – November 13, 2014