203.246.5038|gerard@pre-meditatedmedia.com

Advanced TV Advertising

Television Update: Fall 2018

By |June 14th, 2019|

Executive Summary
Advanced TV advertising – including addressable, programmatic and over-the-top (OTT) – continues to gain traction. Changes in how TV is viewed and granular measurement are transforming the TV marketplace. Standardization of audience and performance measurement and reporting is a tall order for addressable TV, […]

Read More
 0

Television Update H2 2017: Advanced TV’s Progress

By |September 3rd, 2017|

Executive Summary
Advanced TV—which includes addressable, programmatic, and over-the-top (OTT)—continues to build momentum. The TV marketplace is better prepared to transact in a digital-like manner due to sophisticated targeting that is driven by data and automation.

There are many subsets of advanced TV, but what they […]

Read More
 0

Television Update Spring 2017: How TV Audience Measurement Must Change

By |July 12th, 2017|

Executive Summary
Nielsen’s audience measurement system—the gold standard for pricing TV ads—faces the challenge of capturing all sources of viewing data due to audience fragmentation and increased video consumption on connected and second-screen devices. New products on the horizon from Nielsen and others aim to close […]

Read More
 0

Television Update Q2 2016: Advanced TV’s Progress

By |December 23rd, 2016|

Executive Summary
The emergence of advanced TV—including addressable, programmatic, over-the-top (OTT) and interactive TV (iTV)—signals a digital makeover of the first screen. Such developments will help advertisers achieve greater efficiency and effectiveness through sophisticated targeting, driven by data and automation.

– See more by clicking the image […]

Read More
 0

eMarketer podcast featuring Gerard Broussard

By |September 14th, 2016|

<

 

Read More
 0