Television Update H2 2017: Advanced TV’s Progress
Executive Summary
Advanced TV—which includes addressable, programmatic, and over-the-top (OTT)—continues to build momentum. The TV marketplace is better prepared to transact in a digital-like manner due to sophisticated targeting that is driven by data and automation.
Advanced TV—which includes addressable, programmatic, and over-the-top (OTT)—continues to build momentum. The TV marketplace is better prepared to transact in a digital-like manner due to sophisticated targeting that is driven by data and automation.
There are many subsets of advanced TV, but what they […]
