A Primer for Defining and Implementing Big Data in the Marketing and Advertising Industry
Prepared for the Council for Research Excellence by Gerard Broussard, Principal, Pre-Meditated Media
October 23, 2014
FOREWORD
The practice of audience measurement and, more broadly, media research, is transforming rapidly. Not too many years ago we worked in a world where data were scarce and our capacity to […]
October 23, 2014
FOREWORD
The practice of audience measurement and, more broadly, media research, is transforming rapidly. Not too many years ago we worked in a world where data were scarce and our capacity to […]
