203.246.5038|gerard@pre-meditatedmedia.com

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Television Update Winter 2016-2017

By |December 23rd, 2016|

Executive Summary
For decades, TV advertising time has been valued and transacted on the basis of delivering the standard age and gender audience segments, such as adults ages 25 to 54. But richer, more descriptive advanced targets are emerging to form the basis for secondary audience […]

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Television Update Fall 2016: Is the Surge in TV Ad Spending a Normal Shift or a Trend?

By |December 23rd, 2016|

Executive Summary
The recent upswing in TV ad spending likely signifies a normal spend fluctuation buoyed by an increase in total ad expenditures, rather than a mass return to the first screen by advertisers. But time and improved TV-digital attribution measurement will help settle the matter […]

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Television Update, Q1 2016: In Advance of the Upfronts, Four Changes on the Horizon

By |December 23rd, 2016|

Executive Summary
TV networks seek to infuse more value in their ad inventory as they compete with digital channels for consumer attention and advertising dollars. Although the four developments below could all have an impact on TV inventory pricing for this year’s TV Upfronts, their effect […]

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The Year in Video and TV

By |December 23rd, 2016|

eMarketer’s TV and video analysts, Gerard Broussard and Paul Verna, recap the key trends of 2016, and offer some predictions for 2017.
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Enriching Media Data: Quality is Key Requisite for Maximizing ROI

By |June 14th, 2015|

This important CIMM study is my most recent Big Data work for the Marketing and Advertising industry.

The Marketing and Advertising industry has been frenetically stitching together consumer data from a potpourri of sources that include TV set top boxes, tablets, smart phones, desktop PCs, magazine […]

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