Advanced Targeting

Advanced Targeting on TV 2019

By |June 14th, 2019|

Executive Summary
TV networks’ advanced targeting offerings will be part of the 2019-2020 TV upfront sales discussions. In the five
years since the first advanced TV targeting emerged, nearly every major TV network group has an offering.
Advanced targeting products have gained traction
among a moderate number of brand […]

Television Update Spring 2018

By |June 19th, 2018|

Executive Summary
TV networks are offering a wide array of advanced TV targeting products as part of the 2018-2019 TV Upfront deal-making. How will these products bolster TV ad sales? Here’s what marketers should know about what’s happening with advanced TV targeting deals at the national […]