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Television Update, Q1 2016: In Advance of the Upfronts, Four Changes on the Horizon

Executive Summary
TV networks seek to infuse more value in their ad inventory as they compete with digital channels for consumer attention and advertising dollars. Although the four developments below could all have an impact on TV inventory pricing for this year’s TV Upfronts, their effect […]

By |December 23rd, 2016|Uncategorized|0 Comments
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The Year in Video and TV

eMarketer’s TV and video analysts, Gerard Broussard and Paul Verna, recap the key trends of 2016, and offer some predictions for 2017.
By |December 23rd, 2016|Uncategorized|0 Comments
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eMarketer podcast featuring Gerard Broussard

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By |September 14th, 2016|Advanced TV Advertising|0 Comments
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Enriching Media Data: Quality is Key Requisite for Maximizing ROI

This important CIMM study is my most recent Big Data work for the Marketing and Advertising industry.

The Marketing and Advertising industry has been frenetically stitching together consumer data from a potpourri of sources that include TV set top boxes, tablets, smart phones, desktop PCs, magazine […]

By |June 14th, 2015|Uncategorized|0 Comments
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A Primer for Defining and Implementing Big Data in the Marketing and Advertising Industry

Prepared for the Council for Research Excellence by Gerard Broussard, Principal, Pre-Meditated Media
October 23, 2014
FOREWORD
The practice of audience measurement and, more broadly, media research, is transforming rapidly. Not too many years ago we worked in a world where data were scarce and our capacity to […]

By |October 23rd, 2014|Big Data|0 Comments
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MBPT Spotlight: In 2015, the Programmatic TV Tipping Point Begins

Programmatic TV is in its nascent stages, with many buys completed, in progress or on the books for the immediate future. And the ad industry is seemingly fixated on two milestones: 1) the future volume of programmatic ad transactions and 2) the speed of programmatic […]

By |October 16th, 2014|Programmatic TV|0 Comments
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Test and Learn—Selling the Idea of Programmatic TV

The sell side can put their fears at rest and potentially improve inventory yield while making advertising more effective through richer, more precise targeting.

The TV Ad Seller’s Programmatic Trepidation

Many TV networks are taking a measured view of programmatic TV, one that weighs the efficiencies of […]

By |August 20th, 2014|Programmatic TV|0 Comments
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