Television Update, Q1 2016: In Advance of the Upfronts, Four Changes on the Horizon
Executive Summary
TV networks seek to infuse more value in their ad inventory as they compete with digital channels for consumer attention and advertising dollars. Although the four developments below could all have an impact on TV inventory pricing for this year’s TV Upfronts, their effect […]
TV networks seek to infuse more value in their ad inventory as they compete with digital channels for consumer attention and advertising dollars. Although the four developments below could all have an impact on TV inventory pricing for this year’s TV Upfronts, their effect […]
